Silhouette Campaign
Fashion film built on the power of silhouette and negative space
Production
- Role
- Director / Operator
- Format
- Vertical / Real
- Year
- 2025
- Tools
- ARRI Alexa Mini LFProfoto D2Haze MachineDaVinci Resolve
The scene
A high-end fashion brand needed a campaign film that communicated elegance through restraint. The brief was to create something that felt like fine art photography in motion -- where the clothes are revealed through form and movement rather than direct presentation.
The challenge
Working entirely in silhouette means losing all surface detail of the garments. The creative challenge was to make clothing desirable when the audience can only see its outline and the way it moves. Smoke and atmospheric effects needed precise control in a studio environment.
The process
Shot over 2 days in a controlled studio with a single 12x12 backlit silk behind the model. Haze machines created volumetric atmosphere at carefully timed intervals. The model performed choreographed movements designed to showcase the garments' silhouette and flow. Each take lasted 30-45 seconds with minimal cuts in the final edit.
Visual approach
Almost entirely monochromatic with a warm golden rim light as the only color element. Deep shadows and blown-out backgrounds create a timeless, gallery-worthy aesthetic. The smoke adds organic, unpredictable texture that contrasts with the precision of the studio setup.
The campaign generated significant industry attention, with features in 2 fashion trade publications. The client reported their highest social media engagement rate for any video campaign, and the partnership expanded to a recurring seasonal series.
Edit rhythm
Research & Story
Finding the question worth asking. Subject research, visual references, location scouting.
The Shoot
Camera, light, and performance. Capturing the raw material with intention.
The Cut
Building rhythm in the timeline. Structure, pacing, and the moments between moments.
Grade & Delivery
Color science, sound design, and final output. The film finds its atmosphere.
