Pulse — Brand Film
Premium product film for a luxury electronics brand launch
Production
- Role
- Director / Operator
- Format
- Horizontal / Real
- Year
- 2025
- Tools
- ARRI Alexa Mini LFDedolight DLED7DaVinci ResolveNuke
The scene
A luxury audio electronics company needed a hero film for their flagship product launch -- a piece that would communicate precision engineering and emotional resonance through pure visual language, without narration or text overlays.
The challenge
The product's dark matte finish absorbed most light, making it extremely difficult to photograph while maintaining detail. The brief demanded a sense of weightlessness and elegance, requiring the object to appear almost floating in space.
The process
Shot over 3 studio days with a team of 5. Custom-built rigs suspended the product on thin wires later removed in post. Lighting was built layer by layer: a key cyan edge light, magenta fill from below, and micro-spotlights to pick out surface details. Each shot was planned as a single, slow movement lasting 8-12 seconds.
Visual approach
Pure dark-field lighting with colored accents that reflect the brand palette. Every frame is designed as a standalone image. The edit rhythm follows a musical score composed specifically for the film, with cuts synced to sub-bass drops.
The film became the centerpiece of the product launch campaign, generating 3.4M views across platforms in the first week. The client reported a 28% increase in pre-orders compared to their previous launch.
Edit rhythm
Research & Story
Finding the question worth asking. Subject research, visual references, location scouting.
The Shoot
Camera, light, and performance. Capturing the raw material with intention.
The Cut
Building rhythm in the timeline. Structure, pacing, and the moments between moments.
Grade & Delivery
Color science, sound design, and final output. The film finds its atmosphere.
